V F C marks C.S. Roy’s directorial debut, and stars the acclaimed Inuk folk sensation Elisapie Isaac in the lead role, with rising star Etienne Lou, Matthew Kabwe (Alert: Missing Persons Unit for FOX, Fatherhood for Sony Pictures), Justin Laramée (Mommy), and newcomer Ambica Sharma rounding out the cast. Part arthouse horror movie, part augmented and adaptive experience, V F C aims to redefine the cinematic experience for the post-pandemic era: as the audience shares the experience of watching the film together in the theatre, each viewer will hear a completely customized soundtrack and musical score based on real-time biofeedback through a pair of EEG (electroencephalogram) headsets and headphones.
“This truly is a full circle moment seeing as we first pitched the project at Cannes NEXT in 2015. What was leading-edge technology then has now become an essential evolution as the pandemic has changed movie-going habits and the in-theatre experience needs to be extra unique to bring film lovers back to the cinema,” said C.S. Roy. “It’s been an incredible journey working on this project, and developing all the possibilities that augmented and adaptive audio can bring to an audience. The technology behind V F C creates a bespoke adventure like none other for each viewer and we can’t wait to share our finished project the Marché du Film.”
In V F C, a female neuroscientist (Isaac) develops a rare form of melophobia after experiencing a musical Stendhal Syndrome. Witnessing her colleagues undergoing disturbing behavioral changes one by one over repeated exposure with the same piece of music, she flees and tries to find shelter away from a pervasive, music-filled environment. V F C is funded by the Canada Media Fund, SODEC and Téléfilm Canada. h264 will distribute the film in Canada with expected release later this year.
V F C relies on a proprietary, real-time adaptive audio system developed by Montreal-based film+tech SCINTILLA Immersive Cinema (previously LMDP Co). The company’s aim is to implement this technology for other films and live entertainment as our industry continues to push boundaries for audiences. SCINTILLA most recently co-produced the Canada-Denmark-Greenland VR prototype of TARTUPALUK with Ánorâk Film, which was exhibited at the Berlinale Forum Expanded program in February to great acclaim.