So let's do a quick Q&A.
Q: What if I'm not on social media?
A: I need folks willing to post their reviews as many places as possible. Folks willing to spread the word. Folks willing to shout about this insane new book they've just read. If you aren't on Facebook, Twitter, or Tumbler, or don't blog, let me know where you want to post your review instead, and I'll consider it on a case-by-case basis.
Q: What if I don't like the book?
A: I still want you to post a review. A negative review is perfectly cool.
Q: Why are you giving away new releases?
A: My new super-secret project is the most buzzworthy book I've ever written, and I want to get the word out, and that's why BOOK 1 is free, and BOOK 2 is cheap. I want to see how many people I can reach. I'll be blunt and heartfelt: I need you. Does Stephen King ever tell you he needs you? How about JK Rowling? Nope. But I need you. And you'll be able to tell everyone you read LORI first before it goes viral. "I read that before it was even published!" you can say to your friends and family as they stare, wide-eyed, full of venomous envy.
Q: Is there a deadline?
A: Yes! I need you to post your review by July 31 if you want to get BOOK 2 for free. So grab BOOK 1 for free and read it. If you write a review, link to it on social media, send me the link, and you'll get BOOK 2 for free as well. If you don't want to bother writing a review, go ahead an pre-order BOOK 2. I'm fine with that.