Since rebooting his line of four mustards, Zane has been itching to hit the road and share his enthusiasm for the worlds’ third most popular condiment. Know what the first two are? Salt and pepper! Imagine that. And did you know that Canada is by far the world’s biggest producer of mustard seeds? True fact. These are all things worth celebrating.
A condiment is anything that changes the flavour of something else. As such, condiments are rarely the star of the show. Given the above, that needs to change. Canadians deserve to celebrate their dominance in the humble condiment category.
To that end, Zane hits the road later this year on a national, coast-to-coast-to-coast “Condiments and Chaos” tour of Canada. Starting on the west coast around Canada Day we’ll make our way from town to town painting this country four shades of yellow along the way. Farmers Markets, butcher shops, bakeries, restaurants, food festivals and food trucks will all be partners and co-conspirators along the way.
As the name suggests, the tour is all about Condiments – not just ours. Ideally, all the craft condiment makers will come out and showcase their own wares along the way. And it’s about Chaos too. That means fun. Music, adventure, surprises and of course storytelling, relationship-building and connection.
Got a condiment? Butcher shop? Grocery store? Bakery? Food truck or food festival? Do you like having fun? Zane wants to hear from you and maybe to stop by with the Mustard Mobile.