EP Tourism Talk - February 2022

Welcome to this month's newsletter! Highlights for this month's Tourism Talk include a link to submit your product updates, the return of international travel, new funding opportunities, SATC marketing report, the return of the Great State Vouchers and more.

This months banner images include a sunrise SUP with Xtreme kite and Paddle (thanks Scott) and stunning shots from Golden Island, Coffin Bay NP. Until next time - Annabelle 

Submit your product updates

With such a large, diverse and ever-changing tourism landscape, its important to keep your  Regional Tourism Manager up to date. The info you share helps us deliver effective marketing activities e.g. the EP visitor guide, website and social media to name just a few!

While in an ideal world I would be having  regular 1:1 coffee catch ups with you all, this would translate to roughly 422 coffees a year. With this in mind, it was necessary to create an efficient process for product updates. TIA! 

Submit a product update

Image Credit: @saltythebus

International travel returns

The Federal government has announced a date for international travel to resume, with border restrictions lifted for double vaccinated travelers from 21 February. Non-vaccinated travelers will require an exemption to travel, and must complete hotel quarantine on arrival.

Pre-Covid the international market spent $1.2 billion in South Australia, so this is positive news. Read more here.

Additional Great State Voucher rounds

Two more rounds of the Great State Voucher scheme were announced for February, with 160,000 vouchers up for grabs. 

This round will open for consumer bookings from 11 March 2022 through to 31 May 2022, inclusive of Easter and the April school holidays.

Click here for further information.

SATC Marketing Regional Report

The SATC Marketing Regional Reports for Jul-Dec 2021 feature activity undertaken during this period. Highlights for the Eyre Peninsula include; prominent positioning in the 'A little more' campaign, Road trips promotion, Pildappa Rock racking up the likes and strong presence in the Stories of the South series. View Report

Top tips for increasing your marketing exposure: 

1. Visit the ATDW Support & Marketing Hub

2. Book an Adelaide Business Hub Mentoring session

3. Submit a product update (see first item above)

Regional Events Fund (REF) now open

$1 million dollars in funding is now available through the 2022-2023 Regional Events Fund.

There are four categories:

  • Significant Event Funding (from $50,000) - up to three years’ funding for new large-scale signature events that have the potential to be nationally or internationally significant and which provides substantial visitation, media and profiling opportunities and economic impact for South Australia.
  • Established Event Funding ($20,000 - $50,000) - up to three years’ funding for events that can demonstrate a strong track record of growth and a strategy for event innovation.
  • Development Funding ($10,000 - $20,000) - up to three years’ funding for events that demonstrate potential for growth and development.
  • Emerging Event Funding ($5,000 - $10,000) - up to two years funding for events that are one to three years young, with a focus on smaller community events.

The 2022-23 Regional Event Fund will support events held between 1 September 2022 and 30 August 2023. Applications for Round One will open on Sunday, 30 January 2022 and will close at 5pm on Friday, 22 April 2022. Round Two will open in August 2022.

Click here for further information.

To request a letter of support from RDAEP contact: wendy.ettridge@rdaep.org.au 

Regional Growth Fund - Opening Our Great Outdoors funding pool open

The Opening our Great Outdoors pool is funded by the Regional Growth Fund to support economic generating regional tourism initiatives.

The fund is split into two streams.

Stream 1 is for "Regional tourism projects to enhance investments in nature-based, farm-based, rangelands and fishing-based tourism opportunities, and invest in public infrastructure, that supports and encourages South Australians to travel to regional areas, connect with agriculture and enjoy our regions, parks, rangelands, reservoirs, waterways and marine environment." Funding is between $20,000 to $1 million; with up to a 50% contribution from the RGF.

Stream 2 is for "Regional accommodation projects to support and stimulate private sector investment in new or improved regional accommodation for quality tourism products and experiences." Funding is between $20,000 to $500,000; with up to a 30% contribution from the RGF.

Applications will close on 30 June 2023, or when the funding pool has been fully allocated, with applications assessed on an ongoing basis.

For more info regarding the grant contact: karen.hollamby@sa.gov.au

To request a letter of support from RDAEP contact: wendy.ettridge@rdaep.org.au 

SA Government response to Tourism Regulatory Review

The government's response to the Tourism Regulatory Review has now been published.

The review made recommendations to improve regulatory practice relevant to nature-based and agritourism businesses by removing barriers and inefficiencies without compromising the various public interests that the regulators protect.

Click the link to read the response.

Image Credit: Carly Kruger

SA 2022 Top Tourism Town nominations now open

The Top Tourism Town program is designed to recognise the towns that offer an amazing visitor experience and demonstrate a strong commitment to encouraging tourism and increasing visitation to their destination.

There's also a new category - 'Tiny Tourism Town'! This category is for towns with populations smaller than 1500 people.

Click here for more information, and click here to nominate your town.

Annabelle Hender
Tourism Development Manager Eyre Peninsula
Email: annabelle.hender@rdaep.org.au
Phone: 08 8682 6028

Check us out on Social Media:
Facebook: Eyre Peninsula Australia’s Seafood Frontier
Facebook (Industry group): Eyre Peninsula Tourism Network 
Instagram: @eyrepeninsula

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