Whether it's on Facebook, Linkedin or Instagram, there's nearly 4.41 billion social media users who could be looking at YOUR business.

Social media marketing offers you:

• A low cost way to build your brand
• The best use of your marketing budget with targeted Facebook & Instagram advertising 
• Direct customer contact, a quick and easy way to respond to customer issues.
• A great way to host and promote events
• The chance to build a lasting relationship with your audience

Top 7 Ways to Succeed in Social

1. Do your research - know your ideal client, their likes & dislikes, issues, problems, platforms they like to use.
   
2. Be realistic with your time and resources - can you do it yourself or do you need to outsource to an experienced professional?
3. Know your Return on Investment (ROI) - this determines your marketing budget.
4. Plan, plan and plan - your social media strategy. Tap in to your ideal client's needs, how you can solve their problems.
5. Content - targeted with relevant messaging and eye-catching visuals to engage your audience. Not forgetting to add some humour and show a personal side.
6. Be consistent - once a week, 3 times a week or every day, decide what's possible for you and stick to that.
7. Be social - remember it's a conversation, get to know your audience and let them get to know you.